Research First
Every project starts with understanding your brand, your customers, and what makes you different.
02What I Do
Case studies showing the problem, the process, and the final result.
Every project starts with understanding your brand, your customers, and what makes you different.
Logos, packaging, and websites that feel right for your brand and connect with your audience.
Final files, brand guidelines, and support to help you use your new identity with confidence.
03Selected work
Recent case studies for food and beauty brands.
01IdentityPackagingPrintBrand identity and packaging for a Seoul artisan bakery
02BeautyE-commerceLogo, packaging, and e-commerce site for a natural beauty line
03IdentityWebVisual identity and website for a specialty coffee roaster
04How we will work
How I approach every project from research to launch.
A 30-minute call to understand your brand, goals, and audience. I share a proposal within a few days.
I explore directions, present concepts, and refine with your feedback. You see the thinking behind every decision.
Final files, brand guidelines, and launch support. I stay available for questions after handoff.
05About
I am a brand designer based in Seoul, working with small food and beauty brands. I design logos, packaging, and websites that help independent businesses look as good as they are.
Each project here shows the problem we solved, not just the finished work. I believe understanding the why matters as much as the what.

06Start a project
Have a food or beauty brand that needs design help? Tell me about your project and I will get back to you within a day.