Taking new projects

Logo, packaging, and web design that helps small brands stand out

02What I Do

What you will get

Case studies showing the problem, the process, and the final result.

Brand audit · 6 notes
Our logo feels outdated
Packaging does not match our quality
Customers say we look premium
Need consistency across touchpoints
Website does not convert visitors
The unboxing feels special now
Drag a note, or
01 · Discovery

Research First

Every project starts with understanding your brand, your customers, and what makes you different.

Motion · easing
cubic-bezier(.34, 1.56,.64, 1)
02 · Design

Thoughtful Design

Logos, packaging, and websites that feel right for your brand and connect with your audience.

Brand refresh · impact
3.3%▲ +38%
6 months · tracked
03 · Results

Ready to Launch

Final files, brand guidelines, and support to help you use your new identity with confidence.

03Selected work

Featured Projects

Recent case studies for food and beauty brands.

Cafe ordering counter seen past yellow metal tables, with pastry display cases, a chalkboard menu and baristas working by bright windows.01

Haru Kitchen

Brand identity and packaging for a Seoul artisan bakery

2025
Rose gold makeup brushes in a white lace-pattern holder on a vanity beside a round mirror and pink roses02

Rosé Skincare

Logo, packaging, and e-commerce site for a natural beauty line

2024
Bright minimalist white cafe with round white tables, white, grey and blue chairs on wooden legs, small succulents and posters by a large front window.03

Onda Coffee

Visual identity and website for a specialty coffee roaster

2024

04How we will work

My process

How I approach every project from research to launch.

Version history
haru_kitchen / logo v3 approved
  1. 01

    Discover

    A 30-minute call to understand your brand, goals, and audience. I share a proposal within a few days.

  2. 02

    Design

    I explore directions, present concepts, and refine with your feedback. You see the thinking behind every decision.

  3. 03

    Deliver

    Final files, brand guidelines, and launch support. I stay available for questions after handoff.

05About

Hi, I am Mina

I am a brand designer based in Seoul, working with small food and beauty brands. I design logos, packaging, and websites that help independent businesses look as good as they are.

Each project here shows the problem we solved, not just the finished work. I believe understanding the why matters as much as the what.

Laptop on a wooden desk showing stationery and branding design mockups, dried flowers in a silver pot, bright minimal room
studio_seoul.webp4:5

06Start a project

Let's work together

Have a food or beauty brand that needs design help? Tell me about your project and I will get back to you within a day.

BasedSeoul, Korea
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